Icebreakers
What’s been the best part of your week so far?
For when you don't know where to start
World Mental Health Day
Turn downthe noiseTurn upconnection
Campaign Voices
We all have Inner Noise that can get in the way of reaching out.
Don’t ask for help. Don’t text first. Don’t be too eager. Don’t be cringe…
Sound familiar? That’s Inner Noise: the messages that build up in our heads from what we see and hear – in our feeds, group chats, and the expectations of people around us. Hear them often enough, and they start to shape the way we talk to ourselves… even when they don’t reflect what we really think
or need.
Not every thought is noise, and plenty is worth listening to. But when the unhelpful noise gets too loud, it can make it harder to open up and connect with others.
The good news: that noise doesn’t get the final say. You can learn to recognize it, turn it down, and turn up the part of you that wants to reach out.
Notice it. Question it. Choose connection.
Stories
@valentino.x · ESP
@valentino.x · ESP
@maytebellod · BEL
Daily Connection Challenge
October 7
One small challenge to build connection.
Scratch to reveal
Connection Starter Pack
Don’t know what to say? Start here
Pick a card. Ask the question. See where it goes.
Icebreakers
Are you from around here, or where did you move from?
For when you don't know where to start
Icebreakers
What’s been the best part of your week so far?
For when you don't know where to start
Save for later
Send it
We all have a message we’ve been meaning to send… but haven’t
Nothing you write here is saved, stored, or sent to us.
You can also call them, or say it in person!
Events
Connection IRL
Sometimes the hardest part is simply deciding to go. Bring a friend, invite someone along, or come on your own. There’s no perfect way to show up. New events are being added, so check back.
Madrid, Spain · Oct 7th
Madrid Campaign Activation: Run & Yoga
Hosted by UNICEF & Zurich Spain, powered by lululemon, Rituals and the Z Zurich Foundation
Amsterdam, Netherlands · Oct 10th
Amsterdam Campaign Activation: Run & Wellness Morning
Hosted by UNICEF & Rituals, powered by lululemon
The Offline Club · Oct 10th
Turn Down the Noise x Offline Club, Gen Z Edition - Madrid
Hosted by The Offline Club
The Offline Club · Oct 10th
Turn Down the Noise x Offline Club, Gen Z Edition - Amsterdam
Hosted by The Offline Club
Go deeper
More, if you want
Made with young people and mental health experts. Take what’s useful, leave the rest.
Interactive Guide
Podcast
Resource
Mental health and well-being: Resources for Parents and Caregivers
Expert tips and resources to help parents and caregivers support youth mental health
Get support
You don’t have to figure it out alone
Whether you’re looking for advice you can trust, someone to listen, or professional support, there are people ready to help. You don’t have to wait until things get bad.
Talk to
someone
you trust.Find
local
support.Need
Help
Now
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No one changesthe world alone
This campaign comes from UNICEF’s Global Youth Mental Health Coalition, the largest private sector alliance dedicated to putting children and young people's mental health on the global agenda. The Coalition brings organisations together to secure real change and investment in youth mental health worldwide.
Coalition Members
Youth Advisory Board
Every part of this campaign was shaped by the Coalition’s Gen Z Advisory Board. They told us what actually gets in the way of reaching out, then helped build the content and tools to turn it down.
Inner Noisegets quieterwhen connectiongets louder
Come back whenever it gets loud again.
